Business Plans That Don’t Suck – Because We’re Allergic To Boring
“No plan survives contact with the enemy” has been attributed to various military leaders over the years but the phrase was first coined by Helmuth von Moltke, a Field Marshal and well considered 19th c. war strategist.
Actually, what he wrote was:
“Kein Operationsplan reicht mit einiger Sicherheit über das erste Zusammentreffen mit der feindlichen Hauptmacht hinaus.”
Which, interestingly, actually translates to:
“No operational plan can extend with any degree of certainty beyond the initial encounter with the main enemy force.”
This is often quoted as some kind of sage and wise insight into the business start-up world, but it could be applied at any stage of a business. However, what a lot of the ‘gooroos’ miss is the second half of Field Marshal von Moltke’s statement:
“Nur der Laie glaubt in dem Verlauf eines Feldzuges die konsequente Durchführung eines im voraus gefaßten, in allen Einzelheiten überlegten und bis ans Ende festgehaltenen, ursprünglichen Gedankens zu erblicken.”
For those without a working knowledge of German (like myself), Google translates as:
“Only a layman believes that the course of a military campaign represents the consistent implementation of an original idea conceived in advance, considered in every detail, and adhered to until the end.”
This is the oft-missed bit of his wisdom that clarifies that initial assertion: that whilst you can have a plan, just sticking to it no matter what is not a good strategy. You need something more adept, something that responds to local conditions. The much more abbreviated and visceral version I prefer is: adapt or die.
And we’re the living embodiment of that, right? If humans are (due to evolution) the species who adapted to change and survived, then neurodivergence is in there too. Because if we were a cognitive evolutionary “dead end,” then surely there wouldn’t be as many people with a neurodivergence, if any?
I contend that not only are we adaptable: err, hello, masking? We’re also ultimate survivalists, and I would even go so far as to theorise that without neurodivergence, Grok and Lek would still not have figured out they gotta “bang the rocks together, guys.” (50 sparkles to anyone who knows where that quote is from?)
The ND brain is a brain in motion: thinking, processing, listing, asking, reviewing, ruminating, digesting, ingesting, vibrating, seeking. Meditation? Really? Me, in a darkened room with a candle, trying to turn off the gushing torrent of raw thoughts? It’s like being jacked into the full internet experience, mainlining fibre optic arrays. It’s a full-time job just keeping up, and you’re never keeping up with it all. Something has gotta be forgotten, now where did I put tha…
…You shut down one fire hydrant and the next four appear; the hydrants are like hydra — they never stop looking at you and pointing in your direction 24/7, full-on, non-stop. It’s like a game of Bop It where you can never put it down, never turn it off, never hand it to another person: “THINK IT,” “DO IT,” “SEE IT,” “STOP IT,” “NOOOOO!” Endless cycles, running round, sometimes accompanied by a looping brainworm of a song, or a quote, or a stupid jingle.
Which are the worst, some cuntpany with shit ethics and a shittier product but somehow they’re managing viral brainworm CIA level jingles that once you pop it, you can’t stop it… over and over and over, looping endlessly, like running downhill too fast, your brain just about keeping your legs under you, but one stumble and the jig will be up. But never fear, another ‘jig’ will just replace it, at some point. Or a ballad. Or worse still, a fecking Oasis song. At the time of writing it’s a Sabrina Carpenter song, Please, Please, Please that is ruining my sanity, just that bit of it where she swears…. and the chorus… over, and over, three days now… Please, PLEASE, PERLEEZE FUCK THE FUCK OFF! It’s like being held in a dark site prison torture cell where the music nevers stops, this one, ruddy song…
Another Example: Raye’s Where Is My Husband? A tour de force of songwriting, performance and skill. Each time I listen, sublime. But it’s like musical mould: it spreads into every waking corner of my head. Sitting on the loo, humming tunelessly, and suddenly realising it’s not as tuneless as I had first thought. Trouble is, I am no songsmith, so I have this generic, off-brand, budget Temu version of said song rambling on round my brainium, crashing into every other thought and destabilising the entire lot.
So you’re constantly rushing round behind this train of carnage like a parent chasing a toddler in a department store’s chinaware section.
SIDEBAR: Are they still a thing? China departments, not children. Do department stores exist anymore? Do I go out, ever, anymore? I think that metaphor is the writer’s metaphorical equivalent of a “candelabra”. Something from a bygone era, a quirk of time and place. If you don’t know what a candelabra is, stop here…
Sod it, lets try: Teasmade, hostess trolley and The Generation Game – if you’re currently “no sale”, blank staring at those words, cursor spinning endlessly, failure to boot necessary images, then stop, go back intrepid traveller.
My entire lexicon of social touchpoints are anchored in pre-revolutionary Britain in the 1970s, and my writing style is more bloody reportage from the field. I’m like an Eye Spy with swearing. Your correspondant de guerre, writing from the front lines and the mean streets of the Bordogne, Mid-Gammonshire.
This tangent was a bit of an epic detour to get to my point… (and somehow my ADHD was never noticed as a kid… go figure).
SFX ::record scratch::
“AND THE POINT OF ALL THIS IS, STUART?”
Thank you, yes; … and like battle plans, business plans need flexibility.
THE CROWD GOES WILD. HE GOT TO THE POINT…
But it is not only flexibility, your strategic thinking needs flexibility and adaptability; best summed up: What got you here, won’t get you there.
THE CROWD STANDS: APPLAUDS WILDLY; roses are thrown, and Stuart is cheered out of the building on the shoulders of his fellow humans, all pleased and thankful that he returned to the main thread of this weird blog on business plans for neurodivergent brains.
Often when I am looking at businesses it’s not the numbers I am really reviewing. The numbers are a scorecard, a way to keep a tally of wins and losses. Something tangible and fixed that can be easily measured, and then various levers deployed to course-correct. All of that is doable, but the key question; do you have the person in front of you who can do it?
No, it’s the person that I am reviewing, assessing if they can be flexible and not ego-driven and rigid in thought and action not just their business plan, those can be altered with the stroke of a keyboard. Ironic that an autist with his own routines and rigour is assessing others, some of whom may not be “on the spectrum” for those traits. But being aware of these internal foibles, I can quickly probe the individual about their own flexibility in what their business does.
You have to get out of your own way. You have to see that your ONLY goal is revenue generation, full stop. If a better plan comes along, even if it is not your 100% original, created-all-by-you plan, but it will perform better, then you need to be flexible enough to revert a position or re-evaluate your direction. Too much hubris has cost companies billions in missed revenue and lost opportunity.
A CONCLUSION (of sorts)
Therefore I will conclude (see, told you) with this: as a micro business, with possibly only one employee, keep things flexible, especially at the outset. That means you have to keep things simple. Have one product or service initially. Test it. Get feedback. Iterate. Adapt. Change. Pivot. You will also be up against your own energy reserves; when rejection hurts, RSD is real, and PDA can crater your productivity at a moment’s notice.
Over the years I have had all sorts of “plans.” Nowadays my plan is a couple of paragraphs at best. It’s also more of a life goal or guiding principle as well, and it can be summarised as: “spend more time with good people doing the stuff you love.” Doesn’t sound like much of a plan. No; granted, it is short on the finer details, but more than makes up for that with flexibility.
Over the years I have often failed to answer the question “what do you do?” I even tried to summarise it in a one-man play and overran by an hour. I have done a lot, and a lot of it is a means to an end. A direction of travel, a use of my skills, time with my special interests, a way to earn without the burnout. I continue to stay flexible, adaptable and open to the possibility that I may not know it all. But, and here’s the killer takeaway:
I now trust that I have a process, and if left alone with a clear brief and appropriate (but not necessarily over-abundant) resources, you’ll be happy with the result.
Which could be summarised as:
“I know shit, and get shit done.”
That needs to be on a t-shirt.
Also, I think that might be the answer I have been looking for as the answer to “what do you do?”
“Stuart Morrison
Shit Mitigation.”
Of course, if you are stuck for the answers to, “what do I do?”, “how do I do it?” and any other business “shit” like that, get in touch. We’re here to help and signpost business stuff as much as ND issues. Let us know what your one-page business plan is, we’d love to champion your business!
Final Note:
Hopefully this blog post delivered on being “allergic to boring” – if you want some dynamic ideas and ways to get to where you’re going get in touch, let us help you say bye bye to boring in your business…
10 Networking Tips for Neurodivergent Business Owners
Business Networking, ooof, hard pass, amiright? Except. Hmmm… if you want to make contacts, find new customers, and grow your business, then it’s a sort of necessary ‘evil’, like public transport. You don’t wanna do it, there are all those people and the noise! But once it’s done, it’s usually not as bad as you thought it might be and your usually somewhere different after. In fact, some of it can even be kinda fun, you may have even met someone cool and interesting, like you!
Hey, look, it is what it is, and I have many years of first-hand experience that tells me: for the right products and services, small business networking is “da shit” for raising your profile, being seen, remembered, and sought after locally. If you are launching or running a small, local business, then business networking is essential — a “must-do” on the to-do list.
But, we’re ND and we don’t have to do it like everyone else. Because, if your spiced up brain lobes are already twitching at the thought of “peopling” for an extended time and being away from your safe spaces, then this blog post and episode 3 of The Business Oddcast is the cure.
So, sit back, and let Dr. Stu prescribe a killer of pain and a sooth your stressed business brain. Always remember, though, these are merely ideas, suggestions, and my lived experience. You may wanna do things altogether differently (or not at all). I merely shine the torch of hope and beckon you on to believe that your business can be better.
We urge you to consider networking on your own terms. Even if it’s just online, it’s a fantastic chance to get out there and share your specialist knowledge! As always, do not feel compelled or pressured to do any of what we share; but please ponder, adapt, tweak, and do whatever you know will work for you. It’s why we’re self-employed to be masters of our own domain.
Before we get to the 10 Tips, let’s just touch on masking. Yes, going networking may involve masking to a greater or lesser extent. So, plan accordingly and make sure you also have enough energy and recovery time set aside. We’ve written The Neurodiverse Networking Survival Guide – For Self-Employed Business Owners to give you a game plan and some further insights on how to make networking work for you, as well as some silly stuff, because just because it’s business doesn’t mean it can’t be fun!
just because it’s business doesn’t mean it can’t be fun!
Back in the early 1800s (kidding!) when I started out in business, I saw networking as a necessary evil. All that peopling, the small ::shudder:: talk, and sometimes, hugging. Oh. Dear. Lord. The humanity.
But, with a few modifications, a sprinkle of my own special interests, and some “crowd-work” skills developed from years of being an entertainer (which makes me a nightmare for normies!), I’ve mastered the art of owning the room. I’m hoping to share what I’ve learned in the past 30 years of business so you can benefit, and maybe go networking with confidence.
1) Consider what you’re wearing
Is it comfy? Do YOU feel at ease?
I wear VERY loud suits. Why? Two main reasons:
- I never got the memo that said you can only be boring in business.
- Anyone seeing me is intrigued — it acts as a filter. For some, me in a loud suit is akin to “Here be dragons.”
But that’s me. You do you. If a comfy hoodie over your fave outfit is the most comfortable thing you can wear, do that. Be professional in your attitude, look presentable, but be comfy.
2) Be different. Be memorable.
For the right reasons!
The suits cut through the “noise,” and I am never forgotten. Find your own thing, whatever that is. Maybe it’s a funky business card that highlights your skill, or an unusual stim toy that invites conversation. Whatever it is, make sure you feel comfortable with what you use to stand out.
3) Listen to others
Listening is a great skill, and not just being present while someone is talking. I mean truly listening.
For me, that can be hard in a loud environment, but my noise-canceling loops save the day here.
Listening is key in business. It also allows you to be an interesting conversationalist, too…
4) Be an interesting conversationalist
This isn’t difficult, especially if you have fantastic special interests and useful knowledge.
Chit-chat and small talk can be exhausting, for everyone, no matter their neurotype.
Having the same banal conversation several times is dull, dull, dull.
I’ve found that taking a real interest in the other person, and asking deeper or more interesting questions, sparks lively discussions that draw in others.
5) Smile
Loud environment, sensory overload, new people, maybe all standing a little too close for comfort. Smiling is probably the last thing you want to do.
As someone who suffers from flat affect, I’ve had people ask my wife, “Did I piss Stuart off?” after they said hi and I just nodded without smiling.
So, I check in with my face. I relax my jaw, unfurrow my brow, and raise the corners of my lips.
Avoid manically grinning like the Joker. Aim for a relaxed, open expression that invites others to smile back, because smiles are infectious!
6) Be generous and supportive
When you listen to someone, no matter what their business, try to be welcoming, open, and genuinely interested in their industry.
Finding out how it works gives you valuable insight into their world and lets you see things from an owner’s perspective: from key players, to current trends and pressing issues, it all adds to your education about businesses.
7) Find common ground (lie if you have to, sort of)
Okay, don’t actually lie about your achievements or skills. But if you’re having a conversation and someone raises a topic you know little about, encourage them by connecting to something adjacent.
I often have an uncle, aunt, or cousin “who did that sort of thing.” Or I might share a random fact I know about the topic. It encourages them to open up, and everyone loves to talk about themselves.
A few simple, sincere questions like,
- “When did you start that?”
- “How interesting, tell me more.”
- “How did you get started in that job/role/industry”
…can relieve conversational pressure and make the other person feel at ease.
Remember, everyone in the room feels a little awkward.
8) Own your entrance. Be fabulous. Be confident.
As a performer, you get used to making an entrance, drawing the eyeballs to you when you walk on stage or into a room. Here’s how I adapt that for networking:
- Walk into the room and pause at the threshold. Scan the entire room like you’re looking for a long-lost friend. Make eye contact (or pseudo-eye contact). Gaze across the audience.
- Pick a person or spot and walk there with purpose. Move intentionally and unhurried.
Don’t scurry across the room like a mouse.
Smile at people as you pass by. Say hi if you feel ultra-confident. Even if you don’t know them, they’ll likely say hi back.
This signals to others, and yourself, that you’re at ease, creating a positive feedback loop.
9) Thank the host. Ask about speaking opportunities.
Always, ALWAYS, send a thank-you note, message, text, or email to the host after the event.
It costs nothing and is deeply appreciated. If possible, include a review or a link to a review you left online.
Most people won’t bother, so you’ll stand out. Avoid generic social media thank-yous, they can feel like virtue signaling.
A personal message is more meaningful, and it gives you the perfect opportunity to ask about future speaking gigs or other ways to get involved.
10) Go. Frequently.
If you’ve followed the guide, applied these tips, had an okay time, and recovered… get back out there!
Support the network by attending regularly. Many groups are free, but consider the value of joining a paid network. Not everyone at free events will have the budget for your services.
While not all paid-network attendees are rolling in cash, they’ve demonstrated they’re willing to invest in their own business and that often means they have budgets for other services, too.
FINAL WORDS
These pointers work for me. Your business and circumstances may be different, but I encourage you to at least give it a go for the sake of your business.
\Many years ago, my business partner left and I had to take over marketing and sales. That meant going to networking events, something I was reluctant to do. The whole point of having a partner was so they’d handle the in-person stuff while I focused on websites and design!
But you need to sell. And in-person networking is a fantastic way to find new leads and share the value of your goods and services.
11) Final Tip: DO NOT SELL IN THE ROOM
Too often, someone shoves a business card at me while pitching their services.
That’s not how this works. Remember;
- You cannot sell to anyone until they trust you.
- And before that, they have to like you.
- Work on making them like you, and earn their trust.
If you focus on being likeable and building trust good things will happen. Don’t be a pushy, self-centered show-off who dominates conversations, doesn’t listen, and forgets to thank the host.
Be nice, and you’ll be okay.
And if you see a chap in a loud suit and a big moustache, come over and say hi!
Episode 3 of the Business Oddcast is now live with more of these types of insights and some funny stories.
Slightly Sweary, Always Real: Not Your Average ND or Business Podcast
When Stu first approached me about co-hosting the Oddcast, I bit his hand off. Not literally — I’m not some sort of rabid, fame-hungry chihuahua. But I just had this deep-rooted sense that this was going to be something that fed my soul on so many levels. It felt like a kind, slightly self-indulgent gift to myself.
And who doesn’t love a gift?
The truth is, we were already having the sorts of conversations we have in the Oddcast all the time anyway. So why not record them, slap on a fancy logo, and share them with anyone who might need a laugh, a bit of solidarity, or a reminder they’re not the only one.
BUT it needed to be the right vibe, because a lot of the ND podcasts I’d experienced so far were more ‘support group’ energy. And I couldn’t see myself leaning forward in my chair, wearing steel-rimmed glasses, going “and how does that make you feel?” Don’t get me wrong, there is enormous value in that approach, but it’s all a bit clinical: not something you’d binge with a cup of tea and a packet of biscuits. We wanted it to be lighter, more relatable, and rooted in celebrating what we bring to the table — rather than mourning anything we don’t.
I’d been thinking about a podcast for some time but couldn’t picture what that would look like. So, like many of my ideas, I fixated on it for weeks, then put it in a box in my brain marked “lost dreams” to collect dust amongst all the magnificent wiring up there. Then along came Stu, in his incredible tailoring, with a clear vision that put into words what I couldn’t. So, I hitched my trailer to Sparkly Suit Man™ (I’m defo contacting Marvel with this one), and here we are.
Here’s what we’re doing here: finding comedy in the chaos of our day-to-day. Not to belittle difficult situations, but because when you laugh, things just feel smilier (is that a word? It is now!). We recognise the different ways things can work for us and celebrate the differences, rather than use them as a stick to hit each other with. Although that would make for a fun podcast, wouldn’t it? Note that down, Stu.
So welcome to the Business Oddcast. This is a space where we get to scream, loudly and unapologetically: “We’re fucking amazing.“
What We’re Doing Differently
Other ND podcasts often lean into the “here’s what’s wrong with us” angle. Ours? Not so much. Yes, there are struggles — burnout, demand avoidance, ADHD loops to name but a few — but there’s also humour, creativity, and oodles of group empathy. With a dollop of no judgement to boot.
You might also find yourself dragged down a long and random rabbit-hole tangent that I’ve decided to go on. Because I’m the queen of all things tangent. So buckle up and be reassured that Stu will circle us back to the original topic at some stage.
There will also be soapbox moments, where one of us taps into some past rage and decides to vent it momentarily. So, you can either look away or cheer us from the sidelines. It’s just all part of the journey. We’re flipping the script: less doom and gloom, more “here’s the messy truth, and here’s how we get through it.“
Why It Matters (The Tribe Bit)
Being ND in business can feel lonely. You’re juggling burnout, weird work rhythms, and a brain that sometimes flatly refuses to cooperate. It’s easy to think you’re the only one. God, we’ve all been there. In a room surrounded by people and feeling the loneliest you’ve ever felt.
That’s why this podcast exists: to hold up a neon sign that says “You’re not alone. You’re one of us.” Well, it’s certainly one of the reasons anyway!
But don’t fear, there is no pity in this party of spicy goodness. So if you’ve come for that, then you’ll need to take your Wotsits and your REM album, and jog on. Actually, leave the Wotsits… because who doesn’t love that bright orange cheesy goodness.
That takes me back to being very drunk, in the mid-90s (actually, I think I was drunk for the whole of the 90s), in a terrible karaoke bar in Menorca, singing a more depressing version, if that is possible, of *Losing My Religion* by REM. I’m using the term ‘singing’ very loosely here. After about an hour of flat-out refusing to join in the fun, I had gone full karaoke queen, and was limbering up for ‘Islands in the Stream’: yes, I was planning to be both Dolly and Kenny. The sambuca had made me invincible! Or maybe delusional. One of the two anyway. So, after a while of me not playing nicely, and refusing to leave the stage, a scuffle ensued as the guy running the event tried to wrestle the microphone off me. Not my finest moment!
I digress…
Tips Without the Preach
We’re not here to hand out shiny 10-step plans or productivity hacks you’ll forget about by Tuesday. What we are here to do is share the stuff that actually works for us — usually discovered the hard way — along with the fails, the facepalms, and the odd accidental win. Think of it less like a workshop, more like swapping survival notes with friends.
And we’re definitely not here to “fix” anyone, because none of you awesome humans are broken! Also, from an insurance point of view, I can’t make that promise — I’ve been trying it on myself for 50 years and it’s not going brilliantly. There is a long list of therapists in the south-east who could back me up on that.
What we are here to do is build a space where you might find your people, laugh at the chaos with us, and hear from brilliant guest speakers who share their own experiences of being ND in business. Between the laughs, the honest chats, and the guest insights, we want you to feel like you’ve found your tribe.
And if you don’t? Well, please leave us a nice review anyway, so we don’t have to start busking. It’s been a long while since I dusted off my recorder, and honestly — no one needs to see that.
Come in, the water’s lovely, and there are no strange-looking plaster thingys floating in it.
Click here to see us in glorious technicolor – or if you just want the podcast click here



