Who Are You Trying To Impress
I’ve always been pretty proud of my easy-going personality. I’m helpful, I don’t like making a fuss, and I’m generally pretty good at fitting around other people….generally. All excellent qualities, I feel. Five stars for Hannah. Lovely to work with. Would recommend!
Except recently I’ve started noticing how often “easy-going” Hannah says, “Yep, no problem!” when there is, in fact, a problem. Not a call-the-emergency-services problem, obviously. More a I don’t have time for this, don’t particularly want to do it and am now going to have to rearrange half my week kind of problem.
And the most annoying bit is that nobody has pressured me into anything. There are no guns against heads. Someone has just asked a completely reasonable question and given me every opportunity to say no. But before I’m given my brain the chance to engage, my mouth has already committed, and my head is nodding enthusiastically. Even though at that point my brain is in the corner with its arms crossed looking bemused.
Then, later, I’m annoyed. Partly with the person who asked me, even though I know they’ve not done anything wrong. But mainly with myself. Because I’ve done it again. I’ve prioritised being helpful, doing the right thing, being the good girl, whilst totally ignoring what might actually be best for me.
I’ve had a lifetime of this, but in recent years I’ve started to wonder whether I really am as easy-going as I think I am. Or if, in fact, I’ve just gotten really good at being easy for other people. As that’s a whole different kettle of fish entirely.
When ‘easy-going’ stops being easy
To be clear, I genuinely am pretty chill. Unless you cut me up when my kids are in the car! (That’s a road rage story for another time!)
If I don’t care whether we meet at ten or eleven, then I really don’t care. I’m not secretly sitting at home seething because somebody chose eleven while whispering, “This is fine” through gritted teeth.
But I’ve realised there are plenty of other times when I do have a preference. Or something is inconvenient. Or I’m already stretched. And yet out comes the trusty old “Whatever works for you!” before my own opinion has even had the chance to reach the front of the queue.
I think some of that comes from spending years feeling like certain bits of me needed toning down. Too sensitive. Too emotional. Too direct. Too much. You learn pretty quickly that being accommodating gets a much warmer reception than being the person saying, “Actually, this doesn’t work for me.” So perhaps somewhere along the way I got a little too good at it.
Because there’s a point where being flexible stops being about genuinely not minding and starts becoming a reluctance to risk somebody thinking you’re difficult. And THAT is where I’m starting to question things. I don’t want to stop being easy-going because I quite like that bit of me. I just don’t want “easy-going” to mean everyone else gets to be comfortable at my expense.
The helpful one
Being helpful is another one I’ve started looking at a little more suspiciously. Because I LOVE being helpful. Give me a problem to solve and I’m in. I’ll find you the person you need, send you the link, come up with three ideas you hadn’t thought of and possibly become considerably more invested in sorting it out than you are. Possibly? Who am I kidding?…I will definitely be more invested.
This is particularly true in business. A client can ask me for one thing and suddenly I’m thinking, Ooh, but if we did this as well… And then I’ve spotted something else. And that connects to another thing. Before long, what was supposed to be a fairly contained piece of work has developed several additional limbs and I’m happily giving them all away for free.
And some of that is absolutely one of the reasons I’m good at what I do. I don’t want to stop seeing the extra thing just because it wasn’t technically in the brief. That would be like asking my brain to notice fewer things, and good luck with that. But again, I’ve started noticing the difference between doing more because I’m excited, interested and genuinely think it will help, and doing more because I have that little nagging feeling that what I’ve already done might not be enough.
Enough for what, exactly? Enough for the client to be happy? Enough for them to think I’m good at my job? Enough to justify what they’ve paid me? Enough for them to like me? Because “I always overdeliver” sounds like a fabulous business principle until you realise you’re routinely delivering 150% while only charging for 100%. At which point it becomes less of a business strategy and more of an unpaid internship in your own company.
Perfect is safer
Perfectionism gets tangled up in this too. I’ve always cared about doing things properly, and I’m not planning to start merrily chucking out crap in the name of personal growth. There are standards. But there are also times when I know something is good enough and STILL can’t leave the bloody thing alone.
One more read-through. One tiny tweak. Move that sentence. Put it back again. Change a word. Decide the original word was better. Stare at it for another ten minutes as though the I can summon the correct answer with my eyeballs. At that point, I’m not sure we’re talking about high standards anymore.
If I am honest with myself I know I’m removing every possible opportunity for someone to think I’ve got something wrong. And gaslighting myself into thinking it’s my attention to detail, or perfectionist streak.
Overexplaining is probably part of the same family too. I can turn a perfectly straightforward email into something requiring chapters if I’m worried there’s any chance of being misunderstood. The number of times I have thrown what was meant to be a quick email, and invariably evolved into my life’s work, into ChatGPT with the prompt ‘make it less rambly’.
Here’s my answer. Here’s why that’s my answer. Here’s some context. Here’s a small piece of supporting evidence. And while we’re here, would you like to know what happened in 2007 that explains why I think this way?
I joke about it, but there is something underneath all that explaining. If I give you ALL the information, you’ll understand me properly. If you understand me properly, maybe you won’t think badly of me. And suddenly that six-paragraph email looks a little less like being thorough and a little more like me trying to control an outcome I can’t actually control.
Anything to avoid the awkward conversation
Now’s the part where things get particularly ridiculous, because I am absolutely not someone that actively avoids conflict. Don’t get me wrong, I don’t go out in search of it. Who wants that?
But if someone I care about is being treated unfairly, then I’m hunting down that conflict, Liam Neeson style. I’ve got the skills to ask difficult questions… I can challenge people. I can become an absolute pain in the arse when required.
Give me an injustice and apparently all concerns about being easy-going have left the building. If there’s a wrongdoing afoot, my flag’s in the air and I’m leading the march. Yeah, I’m gonna chain myself to something in the name of fairness if I need to too!
But disappointing somebody personally? Ah, different department. Suddenly I’m explaining. Softening. Apologising. Adding a smiley face so nobody accidentally thinks I’m furious because I’ve said I can’t do Thursday.
Even saying ‘no’ comes with an entire supporting statement for me. I can’t just give you the cold hard facts. I need to set the scene for you, give the full background story of why I can make it, what else I am doing instead, and a hundred other bits of evidence about how I am still indeed a decent human, in spite of letting you down.
And the crazy thing is that most people aren’t giving any of this a second thought. They’ve read “Sorry, I can’t do Thursday”, thought okay, and moved on with their lives while I’m still mentally preparing my defence for a court case nobody has brought. I think that’s where the fear of disappointing people really shows itself for me. It’s not necessarily that I can’t say no. It’s that I want to make absolutely certain you’re still okay with me afterwards if I do.
When did this become my personality?
This is the bit I find most fascinating. Because when we talk about masking, it can sound like something quite deliberate. You put the mask on for work, networking or a client meeting, do your best impression of a person who definitely knows what they’re doing, then come home and take it off again.
But what if you’ve been doing some of this stuff for most of your life, so you genuinely don’t know where all the lines are anymore. I know I am helpful, and kind. I like making people happy. And I really know how much I care about doing a good job. So, I don’t want to start examining every decent thing I’ve ever done and decide none of it was real and I’ve actually just been one enormous mask in leopard print clothing.
But there are definitely bits I’ve started questioning. Do I actually not mind, or have I just become really good at saying I don’t? Am I making this thing better because I want to, or because I’m scared it isn’t good enough? Am I explaining because the other person needs more information, or because I need them to understand that I am Definitely Not Wrong? And would I still be quite so accommodating if there was absolutely no chance of anyone being disappointed in me?
That last one is a bit of a bugger. Because once you’ve been The Helpful One, The Reliable One, The Easy-Going One and The One Who Will Sort It for long enough, people come to expect it. More importantly, you come to expect it.
So where does the masking stop and my actual personality start? No idea. Helpful, I know. But maybe I don’t need to completely unpick it. Maybe I just need to notice the bits that don’t feel like a choice anymore.
So… who ARE you trying to impress?
I’ve seen enough advice about people pleasing to know I’m now supposed to announce that I no longer care what anybody thinks of me. Unfortunately, that would be bollocks. Of course I care what people think of me. I want my clients to think I’m good at what I do. I want my friends to think I’m a good friend. I want the people I love to know they can rely on me. And, as a general life ambition, I’d quite like most people who encounter me not to leave thinking, “God, she’s an idiot.”
I don’t think caring is the problem. It’s what I sometimes make myself do to guarantee the outcome. Because I can’t actually guarantee that everyone will like me. I can’t make sure nobody is ever disappointed. I can’t explain myself so perfectly that I’m never misunderstood. And I definitely can’t keep giving everyone 150% without eventually wondering why I’m bloody exhausted.
So, I’m trying to notice it sooner. The automatic yes. The unnecessary apology. The extra hour spent making something better that was already absolutely fine. The six paragraphs of explanation when two sentences would probably have done the job. Not so I can become less helpful, less caring or less me. Just so I get a say in it too.
Because maybe the question isn’t really “Who are you trying to impress?” Maybe it’s “How much of yourself are you changing to make sure you do?”
And I think I’m finally ready to stop auditioning quite so hard.
To Unveil or Not to Unveil: That Is the Question
Should I tell clients I’m neurodivergent — or keep it under wraps? What if they don’t get it? What if they think I’m difficult, unreliable, or… too much?
Note to self: that ship well and truly sailed when I started wearing my leopard print army necklace!
It’s a question that I imagine most neurodivergent business owners wrestle with at some point: Do I show up as the real me — or play it safe and hope no one notices the sparkle leaking out? The answer, of course, is messy. Because in a world that still misunderstands us, unveiling can feel like standing on stage without a script — hoping the audience claps instead of walks out.
The armour we build
For many of us, masking isn’t about deceit — it’s about survival. And often, it’s not even conscious for those of us who’ve been doing it for as long as we can remember. We learn early on that being “different” can attract attention that we don’t want, so we build armour. Polished responses. Measured emotions. Perfectly timed smiles.
In business, that armour can look like people-pleasing, over-preparing, or saying yes when every cell in your body is screaming nope. It’s professionalism, we’re told. It’s adaptability. But often, it’s fear. And the longer you wear it, the heavier it gets. Masking isn’t pretending to be someone else — it’s protecting yourself from a world that doesn’t always make space for who you are. But it comes at a cost.
The Fear of Being Seen
Let’s be honest — unveiling feels risky. You start worrying: Will clients think I’m unreliable if I need a bit of wiggle room on deadlines? Will people assume I’m hard work because I process things differently? Will the ND label make them look for faults that aren’t there?
The fear isn’t irrational; it’s rooted in experience. Because we’ve all seen what happens when people throw stereotypes like darts: “Rain Man.” “High-functioning.” “Superpower.” Each one oversimplifies something beautifully complex.
It’s hard to “be yourself” when the world has already decided what it thinks that self means. And don’t even get me started on the word “admit.” I didn’t admit to being neurodivergent like I’d just confessed to putting kittens in the washing machine. I’m not revealing a dark secret or a moral failing — I’m just describing how my brain works. It’s not a crime; it’s just my wiring diagram — and frankly, it’s a pretty interesting one.
The Toll of Staying Hidden
I spent years perfecting the art of “passing.” Holding it together in meetings. Smiling through the sensory chaos. Matching the tone of the room, even when I wanted to scream.
And then I’d come home and collapse — physically and emotionally drained — because the performance had munched up all my energy. That’s the real cost of veiling: not rejection, but depletion. You become so good at being fine that you forget what feeling good actually feels like.
As someone with AuDHD, I’ve always had that strange internal contradiction — loving the rules but hating the confinement. Wanting structure but resenting how rigid it feels. That’s the paradox of masking — it keeps you safe, but it quietly steals your authenticity while it’s at it.
Imagining a Neurodiverse Economy
Here’s a thought experiment: what if we stopped trying to make zebras look like horses? Imagine a business world designed with neurodiversity in mind — flexible, creative, inclusive by default. Deadlines adjusted for energy levels, communication built on clarity instead of assumptions, quiet workspaces normalised rather than negotiated. It’s not a fantasy. It’s an economy that values different ways of thinking — one that’s sustainable, innovative, and actually human.
For many of us, that’s exactly why self-employment feels like home. It gives us the freedom to structure work around our energy, not the clock; to build systems that actually fit the way our brains work. And one of the most beautiful things about being self-employed is the freedom to build your own ecosystem — and fill it with people who get it. The right clients won’t flinch when you drop the mask; they’ll exhale too. They’ll see your focus, creativity, and honesty not as quirks to manage, but as assets to celebrate. And the ones who don’t? They were never your people anyway. Because when you start showing up as your unmasked self, you stop attracting the wrong ones and start magnetising the right ones. That honesty becomes the filter that protects your energy and your peace.
But wouldn’t it be incredible if that same flexibility existed everywhere — if employed roles, big organisations, and traditional workplaces embraced difference in the same way? The good news is, things are shifting. Slowly but surely, more employers are starting to understand that inclusion isn’t just a buzzword — it’s good business. Simple accommodations can make a world of difference. And when neurodivergent people don’t have to waste their energy pretending to be “normal,” they can spend it doing what they do best: innovating, creating, and seeing what others miss.
The Choice to Unveil
Unveiling isn’t a one-size-fits-all act of bravery. It’s personal. Contextual. Sometimes it’s safe; sometimes it isn’t. And that’s okay. Some industries will naturally be more forgiving, understanding, or even welcoming of neurodivergence than others. In some spaces, unveiling might feel empowering and freeing. In others, it might not feel safe — or relevant — and that’s completely valid.
You might decide that your diagnosis is a key part of your story and how you work best. Or you might feel that it’s totally irrelevant to your day-to-day — that it doesn’t define you, and that it doesn’t need to be shared. Both are absolutely fine. There’s no moral hierarchy to how “out” you are. Only what feels right for you. Maybe you start with a trusted client, or a simple boundary like: “I work best with clear instructions and time to process feedback.” That’s unmasking too — in small, sustainable steps.
I picture “unveiling” like that scene in The Mask, when Jim Carrey peels off the cartoon-green grin and stands there blinking like, Oh… so that’s what my actual face feels like. That’s what dropping the ND mask can be like — equal parts terrifying and liberating. The world looks the same, but suddenly you can breathe. And once you’ve felt that? It’s really hard to go back to pretending you’re fine behind the rubber.
For me, though, there’s no going back. Since co-hosting The Business Oddcast, I’ve basically sprinted out of the ND closet wearing my best leopard-print dress — and honestly, it feels glorious. No hiding, no hedging, no tiptoeing. Just showing up fully, sparkly, unapologetically me. Because here’s the quiet truth: every time we choose to be a bit more open, we make it safer for the next person to do the same.
The Final Question
To unveil or not to unveil? Maybe it’s not a question of if — but when. Because unveiling isn’t about confession, it’s about alignment. It’s about building a life, a business, and a community where you don’t need to constantly edit yourself.
And when that happens — when you finally stop performing and start existing — that’s when real work, real creativity, and real connection begin. So, whether you whisper it or shout it from the rooftops: your neurodiversity isn’t something to hide. It’s the reason your work has colour, depth, and spark.
And the right people? They’ll love you all the more for unveiling it.