imposter-syndrome

When someone doesn’t reply to a message, if I’m having a bad day my brain gallops straight past logic and into catastrophe. I wonder if I’ve done something to upset them. Maybe they’re ignoring me in the hope I’ll take the hint. My go-to isn’t the logical answer — that they’re just busy. Welcome to RSD, where there is no peace in the silence.

Rejection — whether perceived or otherwise — hurts everyone, of course. But when you’ve got a neurodivergent brain, it’s not just an ache, it’s a full-body blow. A single “no” can hang around for ages, quietly joining the ‘collection of rejection’ in your brain, ready to haunt you in the early hours when you can’t sleep.

And yet, many of us gravitate towards self-employment — because it’s often the safest place to build a life that fits. We get to choose our hours, our clients, our energy. But the irony? The same freedom that protects our energy also exposes our hearts — because showing up as your own boss often means facing rejection head-on, over and over again.

The science bit

Rejection Sensitive Dysphoria (RSD for short) is the intense emotional pain triggered by real or perceived rejection. It’s not a character flaw, It’s a neurological difference. It often shows up in ADHD and AuDHD brains with dopamine systems that are already a bit unpredictable. Basically, our brains don’t process emotional feedback the same way. So, something small, like someone pausing before replying, can register as full-scale rejection.

Think of RSD as your brain’s smoke alarm, but instead of only going off when there’s a proper fire, it also gets triggered by overly toasty crumpets too. And no amount of flapping a t-towel in its general direction makes a difference! It’s not that we overreact — it’s that our nervous systems were built without a dimmer switch. So everything feels bright, loud, and ‘right now!’.

The “why aren’t you texting me back” stage

RSD isn’t about being overly sensitive — it’s about feeling everything without the built-in emotional buffer most people have. It can show up when you re-read an email ten times before sending it, or feel that pit in your stomach when “Can we talk?” pops up on your screen. It’s reading “Thanks, we’ll let you know” and hearing “Why on earth did you ever think you were any good?” It’s reliving an awkward moment from three years ago like it happened this morning — analysing every element for evidence that it was even worse than you remember.

And then there’s the bonus round: third-party RSD — when someone you care about gets knocked back and you feel it like it happened to you. Your chest tightens; you start imagining them being judged, excluded, or abandoned. “They’ve split up with her? That’s it — where’s the shovel?.”

The perceived “No”

The cruellest part of RSD is that half the rejections we feel never actually happened. It’s not
just the actual “no” — it’s the imagined ones. The pauses, the read receipts, the slightly neutral tone in a message. It’s all the invisible rejections that live in the gaps.

I’ve replayed conversations that never actually happened. Not because I’m bonkers (well, maybe a little), but because I’ve scripted, directed, and emotionally scored millions of them inside my head. Somehow, I almost always end up as both the villain and the victim. It’s exhausting — the kind of tired that lives in your bones. Because even when no one has rejected you, your body has lived through it a hundred times already.

And of course, RSD rarely travels alone. Emotional dysregulation is usually sitting in the passenger seat, ready to slam its foot on the accelerator. It’s that surge of emotion that feels impossible to contain — the crying you can’t stop, the anger that flares before you even understand why, the exhaustion that follows like a hangover. When the two combine, it’s like being caught in a storm inside your own body. You know it’s too much, you know it will pass, but in the moment it feels utterly consuming. That’s why recovering from even a tiny perceived rejection can take days — or send you into shutdown when you least expect it. 

I’m much more aware now of how RSD shows up for me, and realise it gave me the label of “needy” for much of my life. That “Why don’t you love me?” mantra has followed me through friendships, relationships, and work — in the way I’ve questioned too much, asked for reassurance, or clung too tightly to people who weren’t ‘my’ people, simply because I was grateful someone wanted me around.

In business, it’s shown up as underselling myself, undercharging, or saying yes to projects I didn’t even want — because someone asking felt like proof that I was good enough. The difference now is self-awareness. I can spot the signs and talk myself off the ledge before it manifests. That self-awareness has become one of my biggest strengths, because it helps me work with clearer boundaries and a lot more compassion for myself and others.

The business impact

Self-employment with RSD can feel like emotional skydiving without a parachute. We run businesses that depend on putting ourselves out there — marketing, networking, pitching, creating. Every one of those things carries the risk of a “no,” or worse, a nothing. Ghosting is the absolute worst, and sadly pretty common in business.

I’m currently going through this, actually. I sent over a proposal and never heard back. Come on, dude — just tell me if you’re not interested. The more self-aware would probably take the silence as a clear “nope,” but the more this guy ignores me, the more I want to talk to him. It’s like the cool kid at middle school all over again.

With this in mind, RSD in business can look like delaying proposals to avoid potential rejection, overthinking marketing posts, reading too much into short messages, or apologising unnecessarily — just in case. I reckon if I added up all the life hours I’ve wasted apologising for things that never actually happened, it would be months.

And don’t even get me started on social media silence. I’ve mostly grown beyond counting likes, but I haven’t quite evolved past checking who they were from — and overthinking why certain people weren’t on the list. “No one’s liked my post in an hour. That’s it, I’m shutting down the business and moving to a remote island to make jam.”

I’m still in emotional recovery from the time I offered free website audits on LinkedIn and sat back while the tumbleweeds rolled past. In hindsight, I can see that no one wants to invite someone in to tell them everything that’s wrong with their website. But I’d be lying if I said it didn’t take me far too long to work that out.

Coping mechanisms

I’d love to tell you I’ve mastered RSD and am now completely rejection-proof. I haven’t. But I’ve definitely learned to manage it better. I haven’t had to be pulled off a potential client’s ankles in weeks, and that last injunction has finally been closed down… just kidding.

I’ve found that tiny steps help. I go for opportunities, even when the competition is fierce — not because I enjoy rejection (we’ve established I don’t), but because I’m teaching my brain that I’ll survive it. I write email templates for when I’m spiralling, because future-me deserves the support of slightly-more-rational me.

And I use humour. Always. It’s one of my favourite coping tools. When I can make something funny, I can hold it at arm’s length. It gives pain a shape — and when you can laugh at it, it shrinks a little. But the biggest thing I’ve learned is to rest after the crash. RSD wipes you out. Your body can feel like it’s been through an emotional car wash. Taking time to reset — even if that just means sitting in silence or crying into a cup of tea — is part of recovery, not weakness.

And honestly, the goal isn’t to stop feeling things so deeply. It’s to stop punishing yourself for it. Getting from “full-blown doom spiral” to “slightly miffed but functional” is still progress.

The reframe (I love a good reframe!)

Here’s what I’ve come to realise: RSD only hurts this much because we care this much. That emotional intensity — the part that makes rejection feel like the end of the world — is also what makes us brilliant at connection, empathy, and creativity.

It’s not that we care too much; it’s that we feel deeply. And when that’s channelled into work, relationships, and purpose, it becomes one of our greatest strengths. Our sensitivity isn’t the problem. The problem is a world that keeps telling us to tone it down.

How others can help

If you’ve got someone in your life with RSD — whether it’s a friend, partner, colleague, or client — please know we’re not expecting you to reply to messages in under 0.2 seconds or walk on emotional eggshells forever. What helps most isn’t speed; it’s clarity and kindness.

If you’re busy and can’t reply right away, a simple “Got your message, I’ll come back to it later” can work wonders. It stops our brains from writing a three-part tragedy about what we must have done wrong. Honesty helps too. If you need space, say so. If you’re giving feedback, pair it with reassurance that you still value the person. We don’t need constant approval — just the occasional reminder that a pause doesn’t mean rejection.

Mostly though, remember that people with RSD aren’t fragile; we’re just wired differently. A little patience and understanding can turn what might have been a spiral into a sigh of relief. It’s not about fixing us. It’s about helping us feel safe enough to stop fixing ourselves.

RSD is messy, unpredictable, and sometimes overwhelming — but it’s not weakness. It’s a nervous system that just hasn’t learned the difference between “rejection” and “discomfort.” So the next time you find yourself rewriting an email for the sixth time, convinced you’ve ruined everything, pause. Breathe. Chances are, they were just making a cup of tea.

And even if they weren’t — you’ll be fine. You’re learning to feel without falling apart. You’re learning to be brave without burning out. That’s what real progress looks like.

Now, if you’ll excuse me, I’m off to check whether Richard’s finally unblocked me. (He hasn’t. It’s fine. I’m fine. Probably.)